Independent evaluation of departmental resources
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Tracking and analyzing content on official departmental resources (corporate websites, official social media pages, pages of top executives)
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Creating recommendations for improving and adapting content for promotion
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Assessing the usability of the website, including overall impression and level of trust, site structure and navigation, functionality of elements, compatibility with different browsers, design adequacy, as well as the quality of textual and media content and other aspects
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Assessing the level of trust and loyalty to the presence of a government agency or its leader online
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Analysis of the effectiveness of web resources based on objective criteria and indicators
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Identifying deficiencies in website design, management, and content quality
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Summarized analytical reports and forecasting